Ricky Kimumu

How to Optimize Your eCommerce Store for Mobile Devices

IntroductionIt is essential to optimize your eCommerce site for mobile use if you wish to maintain your position as a competitor in today’s industry. Mobile shopping is becoming an increasingly common way to complete online purchases. In this article, we will discuss some best practices for enhancing the user experience of your eCommerce site when […]

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The Use of Chatbots and Messaging Platforms in Digital Marketing

Digital marketers are using chatbots and messaging platforms more and more frequently to interact with customers and promote their goods and services. Customers can ask questions of chatbots, which can then respond with answers. These technologies enable businesses to automate repetitive tasks, enhance customer service through greater individualization, and gather crucial information on consumer behavior.

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The Rise of TikTok: How to Create Engaging Content for a New Generation

The short-form video software known as TikTok has quickly become extremely popular all across the world. Because it has more than one billion users who are actively using it throughout the world, the platform has evolved into a destination of choice for a new generation of content creators and consumers. It is essential that you

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Maximizing ROI: Measuring and Improving the Effectiveness of Your Digital Ad Campaign

Digital advertising has evolved to the point that it is now a vital component of any business plan. This is due to the fact that it is one of the most efficient means by which a big audience can be reached and leads can be generated. But if you want your digital advertising campaign to

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Product market fit: From idea to a reality and how to achieve it for your startup

What is product/market fit? Product/market fit (PMF) is what separates successful startups from the also-rans. A company can have a great product, but if there’s no market for it, it won’t be successful. PMF is achieved when a company has a product that people want and a market that is willing to buy it. How

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